Saturday, October 26, 2019

Domain Name



A Domain name is name given to identify an IP address. A Domain also houses your Website, Emails, Blogs etc. When it comes to having your own Website, its important that your Domain name includes your Business name or its Brand name. That way its easy for people to identify your Business on the net. A Website is truly yours only if you own the Domain. That's why many companies including WordPress, Google and Wix are always willing to give you a free Website as long as you don't own the Domain, but when it comes to having a custom Domain name,they will charge you for it. With your own Domain, you get to host your custom Emails, Websites, Blogs and many other add ons. When choosing a Domain name its important to keep it short and simple, that way it will be easy to remember. At Asteroid Technologies, we not only register our clients Domain names, but we also guide them on choosing the most preferred Domain name for their Business or Institution.

Thursday, October 24, 2019

Content Marketing


Creating a well-thought out content marketing plan and putting it into action can help you grow your business. It can help you build your brand, get more traffic, and increase leads/sales. Content marketing has worked for well-known brands and SME's alike, so there’s no reason for it to not work for your business, regardless of its size.
While there are many reasons as to why content marketing is thriving, the biggest one is Google. The search engine giant loves great content. And its robotic readers can tell if your business is following a cohesive content marketing plan. No wonder content marketing and SEO go hand in hand. In fact, there is no quality SEO without quality content. So if you want to get found via Google and other major search engines, it’s crucial that you invest in content marketing. At Asteroid Technologies we make sure that our clients content are well formed and structured to convert site visitors to future clients.

Google Maps Integration



Once a customer visits your website and likes what they see, they may decide to pay you a visit. That's why its important to embed google maps on your websites. With googles maps the customer can not only find your business location, but they can also plan their route to your location using GPS systems. Having your business on google maps also increases its chance to be found when people are using google search. At Asteroid Technologies we always make good use of Google maps by adding our clients businesses on the maps and integrating their location on their websites using an iframe

Monday, October 14, 2019

Static v Dynamic Website Design

There are basically two main types of website - static and dynamic.

A static site is one that is usually written in plain HTML and what is in the code of the page is what is displayed to the user.
A dynamic site is one that is written using a server-side scripting language such as PHP, ASP, JSP, or Coldfusion. In such a site the content is called in by the scripting language from other files or from a database depending on actions taken by the user.

Relative merits of static and dynamic websites

Static sites - advantages

Flexibility is the main advantage of a static site - every page can be different if desired, to match the layout to different content, and the designer is free to put in any special effects that a client may ask for in a unique way on different pages. This allows theming - for instance an author may want a different theme for a different book and associated pages or perhaps for a series of books, in order to match the cover designs or the context of the stories.
Cost is generally lower up-front than a dynamic site.

Static sites - disadvantages

The main problem with any static site appears when you wish to update the content. Unless you are conversant with HTML and the design methods used in the site then you have to go back to the designer to have any content changes made. This may be perfectly ok when a new page is required which needs design input, but if all you want to do is change some text then it can be a nuisance for both client and designer.
The second main problem is scalability. If you wish to sell products on your site and you have a lot of them then you may have to construct individual pages for each one, which can take considerable time, effort and cost.
Costs - there are ongoing costs for updating the content.

Dynamic sites - advantages

The main advantages of dynamic sites are that by connecting them to databases you can easily pull in information in an organised and structured way to create product pages or categories of related products sorted in a variety of different ways depending on how the user wants to view them.
This ability to connect to a database means that you can also create a content management system - an interface which allows the client to input and manage data via a web-based series of administration pages. That content can be text for their pages and images to go along with the text, or items in their product range with categories, specifications, short and long descriptions, images, etc. In both these cases it can be as simple or as complex as the client requires.
There are little or no ongoing costs unless there is a change in the basic design or an extra capability added.

Dynamic sites - disadvantages

The design of a dynamic site is more fixed than a static one because many of the pages are essentially a template into which data and content is poured to create multiple pages of a similar type. So for instance all your product pages will be essentially the same page layout with different data being displayed. While some customisation cabability can be built in it is usually quite limited, such a selecting from a set of pre-defined options. Individual layout changes to particular pages are not usually possible.
Costs are higher initially than for a static site, and additional functionality may also cost more, particularly if it's something that wasn't envisaged originally and requires re-writing of the core code or database.

Sunday, October 13, 2019

About Us

Established in 2017, Asteroid Technologies is a Web Design Company based in Nairobi, Kenya. Our core business is Web design, E- Commerce and Social Media Marketing.
Our Aim
To provide affordable web design services to small businesses and micro-enterprises.

Our Mission
To provide world class Web sites, E-Commerce and Social Media Marketing systems at an affordable and sustainable rate making it easy for our clients to market, communicate and do their businesses online.

Our Vision
To be the leading web design company in East and Central Africa, providing excellent and world class services.

Our Resolve
At Asteroid Technologies, we know and believe that small businesses and micro-enterprises play an important role in our economy. In actual sense they employ more people than the big multinational companies in our East Africa region.
Out of this belief, we have made it our business to provide them with the necessary technology for them to reach their full potential.We encourage small businesses to take full advantages of the available online technology to grow their business and widen their customer's reach.
They should also take full advantage of Social Media platforms like Facebook, Twitter and Instagram to market, create awareness and get feedback about the goods and services they provide.
Being a small business ourselves, we understand the challenges facing many small businesses when it comes to rolling out information technology infrastructure. Our services are tailor-made as per our clients’ needs, strength and the challenges they face. Come, let us grow together.

Web Design

At Asteroid Technologies we understand that having a website is not just about putting some content online, its about connecting with your customers and potential customers, its about showcasing your products and services, its about building relationships with your customers and marketing your brand. Components of a good website include:-
Responsive & Mobile Friendly.
Our websites are 100% responsive, meaning they work on mobile, tablets & desktop computers.This is important considering that more people access the internet through their phones than they do using their computers.

Content Marketing
Buyers are self-directed and content can help satisfy their quest for answers and enable you to direct them to solutions for their business problems. When visitors come to your website, the content is very important. The visitors need to get the info they were looking for and also have a better understanding of the goods and services you offer. Content marketing creates signals across the web that build credibility and authority with your audience.
Speed and Security
A good website should be fast. To increase the user experience, a website should load very fast without any delays. It should also be secure for the visitor to feel safe when they are browsing through.
Online Web Forms
Web forms are very important when it comes to getting the customer feedback, they are also used to enroll people by getting them to submit the required info. When the customer fills and submits a web form, you receive an email with the customers details as filled on the web form.
Google Maps
Once a customer visits your website and likes what they see, they may decide to pay you a visit. That's why its important to embed google maps on your websites. With googles maps the customer can not only find your business location, but they can also plan their route to your location using GPS systems. Having your business on google maps also increases its chance to be found when people are using google search.
Social Media Integration
Social media helps get the word out about your business and then it provides you with the opportunity to grow relationships with your target audience.
This is done by creating content about your company or your products & services and then sharing the content on social media in order to get reactions from your audience while creating an awareness.
Social media is also used to create traffic to your website thus promoting your website. This is done by directing people to your website straight from the social media posts.

Search Engine Optimization Management
A successful SEO strategy is made up of many parts and requires an integrated approach that merges content marketing, social media and conversion rate optimization. By combining these (and other) tactics together you are able to create an optimized, socialized, publicized and advertiser activated approach that will enable you to be the best answer, wherever your customers are searching.

Domain Name

A Domain name is name given to identify an IP address. A Domain also houses your Website, Emails, Blogs etc. When it comes ...